Design & marketing leadership with heart, strategy, and collaboration

Hi, I’m Kelly. I lead a design and marketing collective named JoCo. I have 10+ years experience and an MFA from Boston University.

Unruly Studios In-house brand, strategy, and sales enablement at a tech startup.

Unruly Studios In-house brand, strategy, and sales enablement at a tech startup.

F/m Investments Establishing a cohesive brand identity for a boutique investment firm during a transformative merger.

F/m Investments Establishing a cohesive brand identity for a boutique investment firm during a transformative merger.

The Babysitter: My Summers with a Serial Killer Marketing strategy and brand identity for a true crime memoir and it’s author.

The Babysitter: My Summers with a Serial Killer Marketing strategy and brand identity for a true crime memoir and it’s author.

Mamma Mia's Restaurants Fresh brand identity and website for an American-Italian restaurant group serving Massachusetts residents for almost 50 years.

Mamma Mia's Restaurants Fresh brand identity and website for an American-Italian restaurant group serving Massachusetts residents for almost 50 years.

Over the past decade, I’ve led a marketing team, obtained an MFA, and now run a small design collective. Throughout it all, I've developed a Swiss army knife skill set.

  • Brand Identity
    Brand tone & voice
    Visual systems
    Digital design
    Event materials
    Publications
    Advertising
    Video editing
    Marketing strategy 
    Market research
    Marketing campaigns 
    Content calendars 
    Social media marketing 

  • Iconography
    Illustration
    Logo design
    UX UI
    Photography
    Copywriting 

  • Motion graphics
    SEO
    Linkedin & Meta Advertising
    Google Analytics
    AI/Dall-e
    Sales
    Lead Gen/Demand Gen

My Clients

Building lasting professional relationships is incredibly important to me. 100% of my clients have returned to collaborate with me on at least one additional project. Most of my clients I’ve worked with for years.

Bryanne Leeming, CEO, Unruly Studios

“Kelly delivers high-quality projects while blending her creativity with a strategic marketing perspective. She calls out where things can be improved and takes action. She is also fantastic to work with both as a collaborative team player and a visionary self-starter.”